I’m thrilled to announce my partnership with Janie and Jack to launch the TH!NK P!INK Collection! These limited-edition pieces
benefit the Pink Agenda, a nonprofit funding breast cancer research and
granting wishes through FAB-U-WISH. You can check out the cute
pink-inspired campaign video on my Instagram handle.
As many of you know, I started my career at Gap Inc. and over the years
have kept in close contact with so many of my old colleagues. Last
year, when my friend and mentor Shelly Walsh, SVP & GM of Janie and
Jack, approached me about working together on this charitable
initiative, I felt so honored, and of course, immediately agreed to get
involved!
The Janie and Jack
team and I collaborated on styling for the collection and creative
direction for the campaign. I can’t tell you how much fun we had putting
together the looks, styling the kids, and directing the shoot! From ruffles to frills to floral prints to stripes,
this collection has a little something for everyone and is so easy to
mix and match. We turned the set into a pink wonderland full of fun
props, balloons of all sizes, and ALL of the streamers. Plus I learned
how to skateboard.
Take a peek below at some of my favorite
moments from the shoot and please check out the newly launched
limited-edition collection here! Janie and Jack made a few women’s pieces for this special launch as well, a pink lace dress, and the white heart pocket tee that I am wearing in all of the fun shots you see in this post.
Above all, I hope you will join us in creating awareness and support for breast cancer research. Thank you to the Janie and Jack team for inviting me to play a role in this very powerful initiative!
No comments:
Post a Comment